personal branding

June 2, 2014December 23, 2016

Why You Need a Platform in Your Branding?

A big step in celebrity based branding is to have a platform.

Why you need a platform?

Because you can get the message out, you can control the process, a platform allows you to position yourself above your competition, gives clarity to your message to the right audience.

A platform provides attention. Most people market today to get visibility but visibility without attention is worth nothing. Even worse, visibility without attention and a process you can control is a waste of time. The platform is your stage. We live in a very noisy World and just doing the things everyone else is doing is not going to take you anywhere.

A platform amplifies your message- Today with just one effort you can achieve massive Worldwide reach. Without spending thousands of dollars and reaching exactly the audience that you need to reach. This is extremely powerful. Your platform needs to encompass offline and online media but this today is very easy to do.

A platform provides the ultimate connection- Everyone talks about engagement but few know what it really means. With the right platform you can foster real conversations, interaction and a type of connection that is not possible without a platform. You create fans that promote and advocate for your business.

June 1, 2014December 23, 2016

Make it Big With Celebrity Based Branding For Entrepreneurs

Why do you need to brand yourself as a celebrity in your field?

Because by being a celebrity in your field you will attract more clients, have a lot more price elasticity for your services, become the go to expert and you will face less competition.

Businesses that succeed today are personality driven businesses. The buyer wants to connect with a person that they know, like and trust.

You can keep hiding behind your e-mail or social media sites but nothing will help you make it big as celebrity branding.

There is a simple formula to brand an entrepreneur as a celebrity. Only 3 steps:

Personal Appeal- Your message, your promise, your unique voice and enhance your charisma points. Is your message clear enough? do you really know who you should be talking to? What is your irresistible promise to your market, the one that talks to them on an emotional level? Are the key points of your personality highlighted in your marketing? Do you have a unique way of communicating with your audience?
Your Proprietary System. How you approach the solution to a problem in a very unique way. No matter what you do, you solve a problem to your audience. Do you have a specific way of doing it? Do you have your own system that you can market? The way you deliver solutions need to have your own flavor and rituals.
Your Platform- How you choose to put your voice out in a consistent way that gets a lot of visibility and attention. Visibility with attention needs to be your goal. Constant exposure using online and offline media.

Being a celebrity in your field will bring more credibility to your business, more business and can be a lot of fun. It does not happen overnight, you need to dedicate some time but the results will be better than you ever imagined.

May 29, 2014December 23, 2016

Words Have Power in Personal Branding

Words Have Power in Personal Branding. You probably know that but have your thought about the words in your site?

Text on your site can increase credibility and the level of trust and translate your company’s personality.

Don’t use just facts, tell stories. The brain is wired for narrative and will pain attention to stories more than data.

These are a few things that are important to tell:

Give them the basic info on all pages of your site; address, phone etc
Tell them when you started.
What is the real purpose of your company? What is in it for them? Why should they care?
Who are your partners and what are their values?
Tell the whole story: why you started, how things were then, what changes you helped create.

May 27, 2014

Your level of trust is part of your personal branding.

The more you increase your level of trust the more business you get and the stronger your personal branding becomes.

When marketing online there is a lot more you can do other than testimonials to increase credibility.

Here are a few suggestions:

You want to show people a glimpse of your life, your values, things that are important to you and who you associate with.

1.Add photos of you with celebrities you’ve met in the past. They don’t need to be big celebrities, they can be local celebrities.

2.Add pictures of events you attended. Can be local networking, seminars etc

3. People in your company, their faces, maybe them practicing their favorite sports, with their pets. Things that create an emotional connection

4. You with your family, on the road, doing things you love.

Remember, people do business with people and they don’t want the corporate feel, they want real people with real passions.

Part of a celebrity based branding is to give glimpses of things you value and that are important to you and a touch of silliness every now and then.

May 23, 2014December 23, 2016

Your brand needs to soar and captivate its audience

Your brand needs to soar and captivate its audience. You don’t do this by only being visible.
We live in the new media and social media age and everyone understands that as entrepreneurs we need to be everywhere all the time.

In this process we work to achieve digital visibility and forget about being relevant.

Doing this we just become part of the noise and do not create any contrast to be noticed.

Remember, the brain likes contrast and this contrast is what separates us from the crowd. You don’t create contrast just by being visible.

In order for your brand to soar and captivate an audience you need a few extra things:

An irresistible promise- By paying attention to you what will people get as an emotional reward? What is your cause, your purpose that they should care about? If you don’t have this clear and don’t know how to put this message out, you will not be relevant to your audience.
a unique voice- Clarity and consistency in your message and its unique way of delivering your message.
Appeal points- This is how you are packaged as a brand, how you put your charisma out
A platform- You need to create and own your own media. The platform is what gives you visibility with attention.
Consistency.- Nothing done once works. This is even more important with digital marketing. To be top of mind you need to be in their minds. Constantly.

Without these steps you will not be able to have a brand that soars and captivates your audience and all efforts of using publicity will be very weak.

October 7, 2010

Attraction Marketing: Create an Irresistible business

Creating an irresistible business

You heard this one before: People are overwhelmed with information. Not only that, due to the recession, people are more anxious and more resistant to buy. They know we all have too much stuff and we don’t need more “stuff”.

If your services or products are seeing as “stuff” you are in trouble.

Add to this mix the fact that we are all ADD and just don’t pay attention anymore. In fact the average American adult has an attention span of 9 seconds. This is the same as a goldfish.

Yes, we are all selling to gold fish and they swim away really fast.

Combine the fact that people are not paying attention to the fact that they don’t want anything that is ordinary, that looks like more stuff and you find the reason why so many businesses are suffering.

The gold rush today is to get attention and to be found. Getting attention is difficult if you position yourself as a commodity. In fact, you need to work on your business and turn it into an irresistible business. A business that people notice, talk about and want to be a part of.

I know it looks like a complicated and expensive task but I can assure you this is not the case.

There are 7 components you need to make sure you have in your business and you will see how together they make your business irresistible to people, therefore attracting more and more clients with less effort on your part.

The components are:

1. Create an irresistible promise. A promise is not about how great you are but what do they get when buying from you. It needs to talk to an emotional level.
Ex: Disney promise is: The happiest place on Earth.

2. Unveil your core story. We as business owners need to master storytelling and need to have a story that will resonate with people. We need to be about something. People connect with companies that are about something they can relate to. Ex Thom shoes.

3. Find your unique voice. You need to find your voice in the crowd, need to show personality. Businesses that don’t have personality don’t do well in the new economy. you don’t need to please everyone, just the ones that would buy from you.
When marketing online choose a way to express your voice and become really good with the format. It can be audio, video or text. Ex: Innocent Drinks from the UK

4. Incorporate Mystery. Bring some suspense, tease with your audience. Leave some questions unanswered. The mind cannot live with unanswered questions, so they glue to you. Ex: The Coke formula

5. Become Uberpresent. Businesses today need to be everywhere. They need to be where their audience is. This is where you can use social media marketing and automation to do the work for you. Don’t forget to create a strategy that will not only create awareness but also conversion. Most businesses fail here. They assume that because social media marketing is free and seens easy to use all they need to do is set up accounts and give some tips. There is a lot more here and you need to design a path for people to buy or for you to build a list.

6. Incorporate business rituals. People stick to businesses that have rituals. Just take a look at multilevel companies and churches. Decide how you too can incorporate some rituals. Can be as simple as having an assessment before talking to a prospect.

7. Increase trust. You need to do everything you can to increase the level of trust with clients and prospects. People don’t buy if they don’t believe. Using testimonials is a good start.

These 7 components can change the face of your business and will create loyal customers and advocates that will spread the word about your business. To implement this system takes some brain power and testing but doesn’t cost money and will make all your marketing and advertising efforts more effective. Attracting clients is not about the tools you use but about the message you send.