Social Media Marketing

November 14, 2023

The Invisible Force: Reimagining Consumer Engagement Beyond Gender Bias

In the contemporary market, an oversight seems to persist—a blind spot towards an immensely influential consumer base: women. Are businesses truly seeing the force behind the female consumer, or are they rendered invisible by ingrained biases?

The Ignored Power of the Female Consumer
It’s alarming how many products and services are designed without considering the significant impact and potential purchasing power of women. There’s a prevailing false assumption that women might not have the economic capability to invest in these offerings. This oversight leads to missed opportunities and a disconnect between businesses and a major demographic.

Shifting Tides: The Evolving Consumer Landscape
Industries that historically fixated on male-centric marketing strategies must recognize that the landscape has dramatically shifted. Women are catalysts for change in consumer behaviors, wielding substantial spending power. The outdated perception that their primary consumer base comprises men no longer aligns with reality.

The Economic Force: Unveiling Female Purchasing Power
By 2028, projections suggest that a staggering 75% of discretionary spending will be attributed to women. This figure serves as a compelling wake-up call for businesses still tethered to the belief that their primary consumers are male.

Rethinking Business Strategies: Embracing Inclusivity
It’s high time for a fundamental reevaluation of business strategies and market approaches. Recognizing the evolving spending power and influence of women is not just a matter of morality; it’s a pragmatic business move. Adapting marketing, product development, and service delivery to be more inclusive can unlock an untapped market potential.

Conclusion: Redefining Perspectives for a Thriving Future
As industries and businesses strive to leap ahead, the pivotal question emerges: Are you still viewing your consumers through an outdated lens? Shifting perspectives, acknowledging the substantial influence of the female consumer, and adapting strategies accordingly is the key to staying relevant and prosperous in the market.

July 7, 2015December 23, 2016

Four Ways to Increase Revenue from Social Media

It is easy to get stuck in a social media rut and develop tunnel vision on your current campaign. But social media doesn’t stand still, so your tactics and strategies have to keep pace if you want to squeeze the most revenue out of a constantly evolving platform. Here are a few actionable, real-life steps that you can take today to boost your social media revenue.

Develop a Social Media Editorial Calendar

A social media editorial calendar does four things:

Measures the performance of content.
Keeps track of important dates and events that need special social promotion.
Assigns responsibility, creates accountability, provides transparency and fosters a sense of ownership.
Gives every member of the team an overall snapshot of the strategy for the upcoming weeks and months.

It is absolutely necessary to work off of a calendar, but there is no right way or wrong way to build one. Here is a good tutorial that explains the central elements every calendar should contain.

Image courtesy of Shutterstock

Develop Reusable Templates

Success on social media requires consistent, repetitive engagement. Save time and resources by automating anything you can. Create templates that can be used over and over for tasks on both the editorial side and the administrative side. Create infographic templates and photo cover templates on the creative side, but also build purchase order templates and billing templates to reduce errors and improve customer service on the back end.

You only have to create boilerplate templates once, but that original investment will save you time and money with every task you don’t have to start from scratch after that.

Track Content Using Alternate Analytics

It takes money and know-how to track metrics and run in-depth analytics campaigns. Boost your returns by spending less in the first place. Consider Bit.ly — you know it as the service that turns long, annoying URLs into short, manageable URLs. Bit.ly attaches a tracking code to every one of those newly shortened URLs. Follow your content on its journey through social media and see which users are more likely to amplify which content more frequently. Here are some free webinars on how to use this service to track and analyze your social content.

Use Social Media Posts as Testimonials

Testimonials are like personal references on job applications — they don’t carry as much weight as they used to because lots of people fabricate them and everybody knows it. But when someone says something nice about your product on social media after a purchase, they’ve become an ambassador for your brand. Not only did they convert, but they went even farther down the funnel and given you free word-mouth-advertising to all their followers.

But you can get even more out of that gift. Take a screenshot of that glowing tweet and display it on your blog or website. A social testimonials page tells your visitors that real people are actually talking about you online, unlike a quote on a webpage attributed to “Bill from Denver.”

Image courtesy of Shutterstock

Automate whatever you can, squeeze even more out of post-sale mentions from brand ambassadors, simplify your content tracking and start with a good foundation built on a strong social editorial calendar.

December 6, 2013

New changes on Facebook

As usual, more changes happening on Facebook. These are actually good ones.
Here is what the great Mari Smith said about these changes:

Two more changes to Facebook’s News Feed just announced! Again, the emphasis is on quality content, relevance and giving priority to related conversations. “Helping You Find More News To Talk About” http://newsroom.fb.com/News/768/News-Feed-FYI-Helping-You-Find-More-News-to-Talk-About

Here are the two updates with suggested takeaways:

① Facebook continues to put emphasis on quality content. Now, links to quality articles on external sites will be given priority in the News Feed, especially on mobile. “Meme photos” (hosted outside of Facebook) will be given lower priority in the News Feed.

Facebook’s surveys reveal that on average people prefer links to high quality articles about current events, their favorite sports teams, or shared interests to the latest meme.

In addition, soon after you click on an article in the News Feed to read it, you may see up to three related articles directly below to help you discover more interesting content. Cool!

➤ TAKEAWAY: As we get ready to go into a new year, focus on producing, curating and sharing excellent content that is relevant to your audience. Of course, this has always been the case, but with these new changes, we may start to see (finally!) LINK posts getting better “EdgeRank” (News Feed visibility). Perhaps at some point, link post reach will eventually be on par with status updates and photo posts?! That would be awesome.

② Earlier this year, Facebook announced a new way to push stories you may not have seen in the News Feed yet back up to the top. This tweak to the algorithm is called “Story Bump.” Now, Facebook is adding bumping to also highlight stories with new comments. When you make a comment on a post, often you might not return to that conversation. This new bumping update allows you to resurface stories with new comments to see what else has been said and add to the thread, if you wish.

➤ TAKEAWAY: Make good use of Friend Lists (including the Close Friends List) and Interest Lists to keep a closer eye on key contacts, friends and Pages so you can proactively engage with relevant posts. As you engage with posts, this helps to bump that story higher in the News Feed of the people involved in the conversation. (To learn how to set up Lists, see this post: http://bit.ly/fb_newsfeed).

Remember, “Content is King but Engagement is Queen and she rules the house!” These two updates to Facebook’s News Feed are great examples of that quote.

November 19, 2013

Because Life Happens

As many of you know a few years ago we added to our consulting business a social media marketing agency.

Since then it has been such a ride. We couldn’t do this alone and along came several new team members. They helped us make the agency possible and successful.

Our team members live in very different places. Some in the US, some abroad. 4 of them live in the Philippines. As you also know some days ago the Philippines had some very bad typhoons. 3 of our members were in that path.

Just 2 days ago we were able to communicate with them. They are all alive as well as their families but had their homes destroyed or badly damaged. I learned that home insurance is not something most people there have because it is very expensive. I guess you know why. They have to rebuild everything with their own resources.

These people are extremely reliable, nice and important to us. We are very thankful for their help. We want to make sure they can go back to a normal, or close to normal life as soon as possible.

We are doing what we can but we need your help.

We decided to offer you our most popular program for 75% off.

This is a program that shows people how to create and run their own social media marketing agency. But this is not a program that serves only entrepreneurs thinking about opening their own agency.

This is a great program for business owners using social media, VAs and entrepreneurs that outsource and want to do this headache free. The audio on how to structure and work with out-of-site people is alone worth the investment. The classes on local marketing are also invaluable to any business trying to attract more customers.

You will also see how to use and manage YouTube, Facebook, Twitter, etc. for maximum results.

The entire program is online and access is immediate. Even if you are very busy now getting your turkey ready for Thanksgiving you can get this program now, and go through it when you have the time. You have lifetime access.

There is a lot there for you to use in your business. We are only asking you to invest $197. Like I said, 75% off for the next 72 hours.

Here is the page where you can find more information and actually get the program:

http://www.icanstartmybusiness.com/now

You have 72 hours and we really appreciate your help!