Tag: Social Media Marketing

Posted on

Video Is The Fastest Growing Mobile Application: 2/3rds Of All Mobile Data In 2015

Another great post from ReelSeo.
Here are some key points:

Due to rapid uptake of tablets, smartphones and the expected superphones, they predict that mobile video will account for some 4.65 exabytes of traffic per month in 2015.
Video was 49.8% of mobile data at the end of 2010 and Cisco believes it will grow to 52.8% this year and be 66.4% in 2015.

Remember, YouTube delivers over 200 million video views per day to mobile devices. Cisco VNI forecast shows that mobile video has the highest growth rate of any application category.

If you’re pushing video content out via the Interwebs and want to keep your audience growing and connected to your content, you will need to make sure that your video is available via all manner of mobile devices. Services like Encoding.com’s new Vid.ly – (which I wrote up) are certainly going to help you keep atop all of that but you are going to make sure that you are ready for the deluge of mobile video demand. Tablets, Android, iOS, iPads, smartphones and superphones are all going to help fuel this growth. Make sure you video is ready to go.

Posted on

How to male a Social media marketing campaign work

Everywhere you look you find companies and professionals trying to make their social media marketing efforts work and not seeing results. What possibly can they be doing wrong? At least at some point they attended a guru’s presentation, teleseminar or even a social media conference and heard: You have to be transparent, you have to be real! Well, they are transparent and real and still no return on their investment.
Here are a few ideas you need to take into consideration in your social media campaign that will help you get more traction with your audience, increase the level of trust and re-purpose content:
1. If you have a blog, re-purpose the content into a weekly video show or podcast. You will reach different audience and not have to work hard to reach this audience. Think of content as content and allow people to consume this content in different formats.
2. Weekly newsletter- The focal point here is to be constant and not if you want html or text only. Provide content people can use and see results and balance promotional calls. Send one at least once a month. Newsletters are a reliable source of leads and referrals.
3. When blogging invite people to leave comments, ask a question and when they interact, don’t forget to respond.
4. Interact with influencers. Who are the influencers in your industry? Do they have blogs, are they on Facebook? How about building some relationship here leaving comments on their blogs, like their comments on Facebook etc.
5. Don’t create more obstacles. Every day you will hear about something that is working. Use common sense. People are using pop ups to get names and e-mails? Good for them! But notice that usually you will lose 50% of your visitors after you show them the pop-up and they could be good prospects or refer someone else to you. Video only pages are converting well? Very good. By using this strategy you are leaving 15 million visually impaired people out of your funnel just in the US.

Posted on

Social Media Marketing Trivia

According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:

With social media marketing you will get:

More referrals.
more networking
more opportunities
more customers
more sales
more ranking
more branding

Posted on

Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

Posted on

It’s scary out there! How to overcome bad times

It is scary out there! Many people fighting to make ends meet, people without a job. We are not living in easy times.
Every day it looks like we go to battle. some days we win, some days we loose.
We all need to have a secret weapon to overcome bad times. I believe acquiring new skills every now and then helps a lot.
Tomorrow is full moon and some say it is a day that energy changes. We decided to help with the change.
During the full moon week, or halloween week we are slashing the prices of 3 of our multi-media modular trainings. These are some of our mos popular programs with 7 modules each. These programs will show you how to master marketing and improve your business.
Normally they are sold for $247. During this week only, you will be able to take these programs for only $47. But only during this full moon week.
You can choose between:
Lead and online traffic generation for business
Social media marketing for business
Local Marketing

You have only a few days. Don’t let this opportunity pass you buy.
You have instant access and plenty of time to go through all modules.

Posted on

Social media trap?

I was reading a very interesting blog post from Leo Laporte  Buzz Kill and couldn’t help thinking “My feelings exactly”.

It is so disappointing when you believe in one tool, spend time on it to see later no one  is listening. There are two points here that we need to discuss. First like Leo mentioned, he neglected his own  blog for shining tools. This happens with most of us. Neglect our own media channels to waste time with other tools. We should pay a lot of attention to media outlets we can have more control like our blogs, podcasts, videos shows. Use other tools like Twitter and Facebook to promote our channels, not just talk there. Second, the fact that we have thousands of followers and friends does not mean they are paying attention to us. We find ourselves talking to people excited to connect and not interested in paying attention. Goldfish that cannot pay attention over 9 seconds and this is a sad thing.

So, my suggestion is: have media channels where you can control your message and take good care of them. Use other tools with a strategy behind it and as support tools to broadcast your message. Don’t waste time trying to become a popular cheerleader and don’t overvalue tools that might not be here a year from now.

Posted on

What doesn’t work in social media

Small business owners know they need to be using the internet and social media marketing to promote their business. Many times they start doing themselves and after a while start questioning what they are doing because they don’t see any return on the time and money invested.

This is actually very common. Here is a list of things you need to know that do not work with social media in order to avoid wasting your time: – Trying to do a million things at the same time – Fail to understand that social media is a process and will not work overnight.

– Fail to see that an advertising approach will not work. – Trying to use social media tools without a strategy. – Not automating most of your social media efforts. – Confusing marketing with social media with becoming a social butterfly. – Using social media as your only marketing effort. – Believing you can make money with no work, no investment and do it overnight. – Buying every new product promising the above. – Join or use every new tool that comes up.