Branding is great but social media marketing can and should be used to generate sales. Yes, social media for businesses need to generate sales and leads.
Here are a few tips on how to use Twitter to generate sales.
It is all about the approach you have while using this social media tool.
Your approach should be to talk in ways that could generate questions that your services answer and to find which conversations happening on Twitter are worth having from a business perspective.
You are looking to discover customers evolving needs.
Ask questions that would reveal details about their need.
Don’t forget to have a call to action to connect prospects with your sales funnel. Do CTA’s only 2% of the time.
Provide a stream of useful content.
Send them to different, useful destinations but include your service among them every now and then.