Social media marketing facts

For those companies that do use social media, the most common sites used are:

* Facebook – 82%
* LinkedIn – 38%
* Twitter – 30%
Research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”

Facebook facts:

Facebook added over 200 million users in less than a year.
60 million status updates happen oon Facebook daily.
The average user spends more than 55 minutes a day on Facebook.

Twitter

Twitter has 106 million users
Twitter averages 55 million tweets a day

YouTube

YouTube is the second largest search engine in the world.
The average online viewer watches 12.2 hrs of online video each month
Every minute, ten hours of video is uploaded to YouTube.

Blogs

There are over 200 million blogs
54% of bloggers post content daily.
34% of bloggers post opinion about products and brands

Twitter Trivia

I got this from a presentation by Corey Condello and thought it would be useful to my readers:

Retweets:

*Retweet serves 2 important functions
allows you to post another user’s tweet to your followers
it makes sure you give credit to the original tweeter

* 2 ways to retweet
Click the retweet button on the original tweet
add RT@ with the Twitter name to your post
DMs

*what is a Dm?

A direct message is a private Twitter message.

*2 ways to send a DM
Click on the Direct Message button on the sidebar of the user’s profile

* D+@username + message in the tweet box

Hashtags:

*Hashtags (#) help categorize tweets. You can add a hashtag to any tweet
*When someone searches for that hashtag, they will see your tweet.

Twitter Lists:

*They allow you to organize your followers into groups
*The lists that you follow show up in your sidebar
*You can create a list by clicking on the “New List” button.

Use Bit.ly to shorten urls.
#FF

#FF stands for “Follow Friday”. On Fridays you can post a tweet that suggests people to follow. This is a way to help your favorite tweeters to gain more followers.

Place the @ symbol before the username so that it will link to the user’s profile.