We’ve been speaking on this topic in most of our speaking engagements and telling people what a great opportunity this is for small businesses as part of their small business marketing strategies.
Now Blip Tv and Dynamic logic have provided some data on the viewership of Web TV series.
According to the research, cable TV is seeing viewing drop off in this particular demographic (Blip.tv viewers) of around 9% compared to six months prior and that same demographics is watching around 26% more online video (via PC), 19% more on mobile devices and 18% more on video consoles.