Truffle is one of the world’s most desirable culinary treasures? A pound of white truffles costs as much as $4,000. In order to find a truffle in nature you would have to dig some dirt.
It is like a little diamond that you have to find, dig the dirt to be able to enjoy. Marketing your business is not different. You need to do some digging in order to find precious opportunities. Truffle farmers use Beagles to sniff and find the truffles. Smart people have coaches to spot their diamonds.